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Product and a Brand are crucial in marketing
The relationship between a product and a brand is crucial in marketing as it shapes consumer perceptions and loyalty. A brand’s identity, including its values[…]
How experimentation can be used effectively in Marketing Communication
Experimentation in marketing communication involves systematically testing different strategies to determine what most effectively engages your audience. Techniques include A/B testing to compare variations of[…]
Why A/B testing is essential: Key benefits and a real estate example.
A/B testing provides significant benefits for marketing, product development, and website optimization by enabling data-driven decisions based on user behavior rather than assumptions. This helps[…]
Segmentation in marketing
Segmentation in marketing allows businesses to target their audiences more effectively by dividing them into distinct groups based on characteristics like demographics, behaviors, or interests.[…]